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Our range of Corporate Services includes:
- Studies and Surveys
Internal studies on feasibility and profitability of new digital technology applications, with regard to cost structures, quality issues, and efficiency of innovative new
digital technology bundles.
- Market Exploration - Market Survey - Market Research
Marketing of technology products also has to have an eye on aspects such as innovation capabilities, product deployment expertise, customer
relations, reputation, performance of sales staff, quality of technical services, and other non-product issues. Traditional just-product and just-technology views are replaced by other, non-technical features
highly relevant for competitive strategies.
We offer a broad range of market research support regarding market position, customer satisfaction, benchmarking, or other aspects more.
- Think Tank – Moderation – Workshop – Consulting
Analysis itself does not solve problems. We may also accompany or do the job when conceptual works are looked after, or when concepts have to be put into
practice. We may give help with routine issues as well as support for rather innovative measures.
A co-operation with IADT may be limited to moderation, a workshop, or project management, or include a full
range of realisation-oriented consultancy.
- Marketing Communications and Public Relations
Unique selling propositions, new bundles of utility, and other advantages resulting from new technology or technology-based services have to be communicated
to the right persons, and also be transmitted through the right people.
Your technology marketing maybe enforced by professional marketing concepts and also by a range of professional support such as press
round tables, satellite events, or other types of marketing events.
- Dedicated Seminar Programmes
As a scientific institute we substantially contribute to our customers´knowledge base.
We offer dedicated, tailor-made seminars at your service, taking place in-house at
your site or at selected seminar locations.
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