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Digital Technologies (DT) have become a substantial part of life - although
not always visible they have become the boosting element of manufacturing, offices, automobiles, buildings, household equipment - and further technology development is expected to be even more dynamic than
ever thought.Crucial questions however are raised when investment and application decisions have to be evaluated by finance departments, management boards, and prospective customers. Technology and product are no longer in the foreground. Rather, complementary aspects such as total solutions, compatibility, service levels, brand & image, total
cost of ownership (TCO), vendorsī customer relationships, or the constitution of customerīs buying centers are of critical relevance for investment and procurement decisions. Customerīs acceptance and a successful market diffusion of digital technology is influenced not only by purely technical issues such as functionality and performance,
but also heavily influenced by
- level, structure and flexibility of cost incurred - calculated as Total Cost of Ownership
- the way how product novelties are communicated to target customers - a modern technology marketing adequate to product and target segments
- organisational impacts of IT and application concepts standing in behind in order to assure ITīs value - technology implies organisational change and this again may require a Change Management
- strategic market positions gained from new competitive advantages and new business models - Digital Technology as an integral part of Corporate Strategy.
These questions may be raised from prospective users as well as from vendors of new DT products.
Within this area between technology and market, the IADT delivers the answers.
Doing so, the IADT considers technological as well as economical and strategic issues. Practice-oriented, applied research means dealing with expectations, inno- vative ideas, new layouts, pilot
applications - both analytically and in a creative way. Concludingly, the IADT is bound in co-operation with
- user companies of all major industries, for instance surveying potentials of new IT applications and advising prospective user circles
- digital technology vendors and service providers, for instance offering substantial market research, product pre-testing, and communication to decision makers and user communities.
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